Why aren’t we sharing the news anymore?
There’s obviously myriad reasons why, but here’s what we believe are the main issues we face when it comes to sharing news online.
It’s often irrelevant.
We’ve amassed so many people into our social hubs that anything we now share will only appeal to a fraction of them and that means we’re going to be cautious on what may be irrelevant to the bulk of the people following us.
Are you posting that article on a video game you play with a couple of friends, or that celebrity you love to follow? Nope. Instead you’ll just message the link to a friend that’s now feeling the pressure to reply to it.
And we know that when it comes to politics… don’t even start.
We don’t want to overshare.
And when we do have a topic we love to share news about, we’re constantly aware of oversharing to our friend’s social feeds.
We’re all hyper-aware of riddling our friend’s feeds with posts about our sports team win, or the latest breaking news story. Yes, that issue/event means a lot to us, but no one wants their feed filled with your “important” articles.
Are three articles okay? Too much? When was the last time I posted? It’s all too much to think about, and simply no longer worth the effort.
Uh-oh, now what did you do?
Yup, the big one. Posting an article on an issue/event that’s considered to be a “divisive” topic.
We have all seen that post that ignites that one person, and then sparks an entire comment war over who knows more about the issue. This drags others into the support/defense of the post/comment, and in the end no one even read the article… or worse, the entire point of the article is hijacked to another topic that completely devolves into chaos.
Has anyone on a social network ever changed someone’s mind with their personal comment? Anyone?